噴ふん水すい効こう果かMeaningsNoun1. fountain effect (theory that high sales in the basement of a department store lead to increased sales in the upper levels as well)Kanji used噴erupt水water効be effective果fruitComposed of噴ふん水すいwater fountainNoun効こう果かeffect; effectiveness; efficacy; result; effects (e.g. sound effects, visual effects, special effects)Noun