1. to turn away (one's eyes, face, etc.); to avert; to divert (e.g. one's attention); to evade (e.g. a question); to change (e.g. the subject) (Usually kana)

2. to displease; to annoy; to offend; to upset (Usually kana, usu. in the negative)

3. to miss (the target, ball, etc.) (Usually kana)