こだわり
Meanings
Noun
1. obsession; fixation; hangup; determination; fastidiousness; pickiness about (trait, style, etc.) (Usually kana)
2. complaining; criticizing (Usually kana)
3. speciality (e.g. of a restaurant) (Usually kana)
Other spellings
拘り
Kanji in other spellings
Examples1
こだわり
Care over the particulars only has meaning once it gets across to customers.